Now or Never
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Lists & Data - Business
LISTINGS
New lists Coastal Contractor and Digital Home Hanley Wood is offering controlled circulation lists of subscribers to its Coastal Contractor and Digital
ALC Acquires MKTG Services List Management Group
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Gupta Takes Another Chance at Super Bowl Ads
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
The Power of Predictive Modeling
Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.
How to Follow Up with Gift Recipients
Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to
Robbing from the Rich
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Should Catalogers Mail on Super Tuesday?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they
Self-Regulate or Die
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.