Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so
Alexandra Singer of Lenser says even the smallest mailers should seriously consider the benefits of an additional drop. For most catalogers, recency is a huge predictor of propensity to buy.
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions:
You’re not using your data effectively if it doesn
Futurist Don Libey sees signs of an economic slowdown in the second half, but he advises catalogers to maintain circulation habits.
Multichannel retailers operating in the business-to-business space are all too familiar with the inherent flaws of applying a simple name-and-address matching logic when conducting response matchbacks.
Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.
A “vacant” address does not always mean no one is doing business there. Many factors come into play with the U.S. Postal Service’s vacant designation, so mailing to addresses on that list can be beneficial in business-to-business mailings.
Every single direct marketer should be testing a zip model, either for selection or suppression, to increase performance of their prospecting. Research done by Lenser showed that the 80/20 rule can run as high as 80/30 with the right zip model.
Let’s face it