Listings
New lists Eastern Mountain Sports Catalog Buyers A retailer of outdoor gear and apparel, Eastern Mountain Sports recently launched a catalog, which has
Lists & Data - Business
Co-op Databases Step Up Modeling
The co-operative databases have sharpened up their modeling with a new generation of models for catalogers. New modeling initiatives from the co-ops are capable of producing better response and bigger list universes for catalogers.
DMA to List Industry: Cover Yourselves
Responding to a recent article in the New York Times that accused list firm/data services provider infoUSA of questionable practices, the Direct Marketing Association issued a reminder to its members to follow DMA guidance regarding the use of marketing data.
Quick Tip: Test a Catalog Via Bouncebacks
We at Lenser recently had several clients begin the planning process for launching a second or third catalog title, seeking to extract ever more value out of their housefile and eager to present the market with an attractive new brand.
The Changing Mailing Landscape: 2007 Postal Rate Case
There is a wealth of advanced data management/integration solutions mailers should be using to reduce or eliminate unproductive duplicates being mailed. For example, for every 1 million records mailed, if 1% duplicates are mailed, that is 10,000 duplicates, and if the advertising cost is $.50, that is $5,000 in wasted advertising.
Optimize Your Contact Strategy For Higher Response Rates
Contact strategy is a balancing act: Approach your customer multiple times in a short timeframe and you could either improve your results or experience list fatigue by contacting the same audience one too many times.
Harnessing the Power of Predictive Analytics
Direct marketers constantly wrestle with the never-ending challenge of maximizing campaign response rates to generate more revenue.
Prospecting: To Mail or Not to Mail, Part Two
Once we achieved our goal of suppressing the known bad zip codes and undesirable renters, we realized there was another step we could take to help weed out the less desirable names.
Prospecting: To Mail or Not to Mail
In order to effectively prospect, you typically need to decide not only who to mail, but also who not to mail. By bringing in only your top prospecting sources on the front end and then applying several suppression techniques on individual names, you are able to greatly increase the performance of your prospects. The end result is that your prospecting metrics will naturally increase and you reducing your overall costs by suppressing the non-performing names