Multitouch Direct Marketing and Lead Nurturing: Turning Leads into Sales
For marketing professionals, lead generation boils down to two main tasks
Lists & Data - Business
Customer Contact Strategies: Relevance is the key to turning your customer relationships into revenue
If only consumers would tell us what offers are most important to them and which media channel they prefer for communication when they are ready to buy, we could save ourselves a whole lot of time and money.
Women’s apparel buyers return
After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers
CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Recording customers in motion
During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally
Epsilon to Acquire Abacus
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement to purchase Lafayette, CO-based co-op database services provider Abacus, a division of DoubleClick, Inc., in an $435 million cash deal that is expected to close in the first quarter of 2007.
Use Database Marketing to Drive Store Sales
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
Abacus Indicator: Ready, Set, Spike
According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels