Brookstone’s Picks Co-ops Over List Rentals
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
Lists & Data - Business
‘Tis The Season to Lock Out Customer Data Breaches
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
Maximizing Profitability: How Frequently Should You Mail Your Buyer File?
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
New Product Roundup
New Products in marketing software and services
Drive Traffic to Your Brand, Not a Channel
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
Abacus Indicator: B-to-B Web Sales Up
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
Live from DMA06: Nine Database Marketing Sins to Avoid
San Francisco
Live from DMA06: The FTC Tightens Up ID Theft Rules
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
How to Determine Your Catalog’s Financial Objective
Many managers don
Understanding the Real Value of a Prospecting List
Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.