Holiday Circulation Numbers On the Rise
‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.
Lists & Data - Business
Home, sweet home catalogs
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
Building a targeted e-mail list
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
LISTINGS
New lists Peachtree Business Products Mailing separate catalogs for property managers, parking professionals, and funeral directors, Peachtree Business
Making Catalog Requests Your Most Profitable Prospecting Method
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
Custom Prospect Database Solutions: Business Process Changes
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
Insert Media: Potentially Rewarding but “Not for the Faint of Heart”
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
Model E-mail Lists
Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.
Teramedia VP Schineller Dies
Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday.
Abacus: Traditional Mail Order Still Rules
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.