Avoiding Mistakes in a Multichannel Environment
Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees
Lists & Data - Business
Footwear mailers step up on the list growth
Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all
New lists
MapleLeaf Vitamin Buyers The more than 129,000 health-conscious consumers on this list have purchased vitamin, supplement, or weight-loss products via
Refine with online data
As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general
Multichannel Campaigns: Filling in the Gaps in Your Data
Marketing programs must be relevant, timely, and built upon a credible foundation of meaningful information
Custom Prospect Database Solutions – Technology Implications
In the third installment of this four-part series on building custom prospect databases, we’ll discuss how customized consumer prospect database systems require changes in how we leverage and apply technology to the process of customer acquisition. Specifically, we’ll explore where prospect databases are hosted and maintained, how data consolidations work if the house file is integrated in the prospecting solution, and how and by whom the “rental” data are accessed.
Future Trends in Interactive Marketing (and the Future is Now) — Part 1
Nobody debates that the Internet allows for the most cost-efficient, personalized, and effective communication with consumers. Online communication can support brand building and generate sales, individually and simultaneously. Perhaps equally important, the Internet allows for communication and sales tactics to be quickly, easily, and accurately measured and optimized.
Focus Your Direct Response Marketing for Lower Costs and Higher Response
The complaint is a common one among companies that depend on direct mail and direct response marketing: “I’m sick of spending a fortune to send out thousands of full-color catalogs and mail pieces only to get a measly 1% response rate. How can I cut costs and find a more practical way to get my target market to respond to my direct mail and catalogs?”
Analysis Without Numbers: Perspectives Learned from Sudoku
Sudoku starts very much like marketing analysis: We have some but by no means all the data to solve the problem
List Leaders Debate InfoUSA
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn