The Four Myths of E-mail Marketing
Epsilon Interactive CMO Michael Della Penna outlines the four myths on e-mail marketing in a four-part series for MULTICHANNEL MERCHANT. This week, Myth #1: Phishing and e-mail fraud has created an e-mail crisis.
Lists & Data - Business
A Dozen Techniques for Building Better Co-op Models
Cooperative database models are becoming an ever-increasing share of catalogers
Equipping Your Prospecting Toolbox
Response rates for mailings have continued to drop off during the past several years. With the large number of catalogs arriving in mailboxes each day, companies must develop a clear message with great creative in order to be noticed.
Triggers: When to Mail
For years everyone in the industry has conducted seasonal tests. The professionals know the best times to mail depending on whether they’re mailing a women
Study: E-mail List Size Best Predictor of Open and Click-Through Rates
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
How to Get Started with Insert Media
Catalogers and other mailers that have been contemplating using insert media can start today if they follow these simple steps.
Five Trends to Drive Direct Marketing
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.
Five Trends to Drive Direct Marketing
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Nine Tactics for Building Your List Income
Chris Montana, senior vice president of Hackensack, NJ-based marketing firm Mokrynskidirect, gives MULTICHANNEL MERCHANT readers nine things to think about when building their lists and income in 2006.
Buyer Remails Are the Juice
Top management always wants to grow sales without hurting profitability. The most reliable circulation tactic to grow sales and profitability at the same time is to increase the frequency of remailing the best segments of your buyer file. Here