How to Segment Your E-mail Marketing
Looking to achieve relevance in your e-mail campaigns? The first thing you need to do is improve your segmentation tips
Lists & Data - Business
Five Steps to Maximize Your E-mail Campaigns
To extract maximum value from e-mail marketing programs, you need to manage them with the same discipline applied to every other direct marketing channel. As you complete your budget planning for holiday 2008 and next year, ask yourself if your team maximizing your e-mail strategy
Why Did Steve & Barry’s Avoid Data Collection?
Why did Steve & Barry’s need to file Chapter 11? Inventory issues aside, it did a horrible job at collecting data on its customers. Matter of fact, take away credit card data, and it knew nothing at all about its customers. Data collection by Steve & Barry’s did not seem to exist
Gupta Resigns as InfoGroup CEO
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
Hot Prospects: The Non-Buyers in Your House File
Are you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you’ve lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock
Rethink Operational Systems For Best Database Practices
You know those automated phone prompts, the ones that tell you to press “1” to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here’s why you need to retool those systems
Direct Response Radio Deserves Mailers’ Attention
Most catalogers won’t give two minutes thought to using direct response radio for prospecting, but it’s something they shouldn’t overlook. It’s a relatively inexpensive medium to test, but you need to know how to get your message across
Escape the Circulation Death Spiral
In the face of the current economic storm, mailers may feel they have had no choice but to scale back on prospecting. But if they scale back too long, they can fall into the circulation death spiral. Here’s how Michael Hayden of the American List Exchange Association says that can be avoided