Men’s apparel + women’s apparel = growth
The number of 12-month women’s apparel catalog buyers may be declining (see Women’s apparel universe now on the wane, January issue), but mixed-gender
Lists & Data - Business
Circulation circus
Q Let’s get started by talking about what you consider your greatest circulation and database challenges. Bonnie Preace, circulation manager, REI Our
Choosing Your Database Technology: Inhouse or Service Bureau?
Many companies have invested large amounts
Data Management in the Tower of Babel
Global data quality and management is a growing challenge for any company that markets products and services overseas. It
Four Tips for Optimizing Your House File
By now you know that optimizing your house file is a proven way to improve profitability. But you may not know exactly how to go about honing the file. Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics, offers four suggestions:
Identifying Options and Priorities for Database Marketing Efforts
As discussed in the last article (Taking Inventory of Database Marketing Capabilities, May 16), the first step in shifting to a more strategic approach to database marketing is to take a careful inventory of your current capabilities compared with current established best practices.
Sizing Up Fall Circ
Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall
Behold the Mini Catalog
Looking for a way to increase brand awareness and your customer file without breaking the bank? You might try a mini catalog.
List Ideas of Merit: Big Opportunities with “Small Markets”
D&B, InfoUSA, and NBD (Experian)
Abacus Indicator: 4Q Response Rates Down
According to the Abacus Indicator, a service of Broomfield, CO-based cooperate database services provider Abacus, the average house file response rate for the fourth quarter of 2004 was 3.62%. That