Before You Create a Seasonal Campaign, Answer These Questions
A multichannel, multiple-impression marketing approach
Lists & Data - Business
Footwear catalogers put their best file forward
No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage
Seeking overseas lists
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
Prospecting Below Breakeven: Yea or Nay?
If every item you sell and every list you use produces results that are break-even or better, then you don
How to Find the Movers in Your Database
During the past 12 years I moved four times in Southern California, from Mission Viejo to Lake Forest to Long Beach to Laguna Niguel. My career also has taken me to new locales, from Santa Ana to Dana Point to Laguna Niguel and finally to Rancho Santa Margarita. Like millions of other Americans, I don
Refresh Your Old Strategies
“I like to ask my clients what they have tried in the past to try to reach a specific list segment,” says Bill Singleton, president of Algonquin, IL-based database-marketing consultancy … Continue Reading →
Two-Step Your Way into Canada
While U.S. mailboxes are chockfull of catalogs, such is not the case up north. Canada has just 35 titles that mail more than 5,000 catalogs a year, according to Patrick Bartlett, president of CanadaPost/Borderfree.
What’s the Frequency, Matchback?
By now we all know the value of matchbacks
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don