So Many Data, So Little Time

| MCM staff

Most multichannel merchants typically have no shortage of good data, says Scott Cone, vice president of Professional Services at Lanham, MD-based Merkle Direct Marketing. But they often fall short when trying to identify and effectively use the information.

people news

| MCM staff

Freeport, ME-based apparel and outdoor gear cataloger L.L. Bean named Ed Howell chief retail officer and member of the office of president. Howell was

People Who Need People

| MCM staff

In reviewing the results from Catalog Age’s exclusive Benchmark Report on Critical Issues and Trends (see page 30), I was surprised that one-third of

people news

| MCM staff

Corte Madera, CA-based furnishings cataloger/retailer Restoration Hardware named John W. Tate chief operating officer/executive vice president. Previously

Potter to Mailers: Promote Your Industry

| MCM staff

In his keynote address to attendees of the National Postal Forum in Washington on Sept. 20, Postmaster General Jack Potter said the best thing mailers can do to help keep postal rates in check is to keep mail volumes up by promoting the use of print mail to the masses.