Returns to Sender
Many merchants these days are working with such limited resources that they’re often stretched just to get product out the door to customers. What happens
Customer Relationship Management
On the Return Trip: Managing Reverse Logistics
Multichannel marketers need to pay just as much attention to reverse logistics, or the process taking goods back into “forward-available” inventory, as they do getting goods out the door to customers. Why? Because returns are a fact of life: Return rates commonly range from 5% for hard goods and gifts to more than 25% for shoes and apparel.
Evaluating the Performance of Your ‘Net Reps’
It takes more than just technology to transform your call center agents into
What You Can Learn From a Telemarketer
While the call center may be taken for granted in some quarters, it is truly the lifeblood of an organization. That
New Website Targets Bariatric Patients
Hoping to cash in on a growing niche market, food and nutrition specialist Gene Carbonell and his partner Jan Chadwick have started a new Website offering healthier food options for bariatric surgery patients.
Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
Growing Pains
Merchants have plenty of reasons to go from a single distribution center to two or more DCs reducing transit times to customers, supporting business growth,
Mind your Business
Granted, it’s not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used
You’re hired
It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?
System helps Art of Shaving grow
While many retailers reported soft sales last year, multichannel merchant The Art of Shaving grew a record-breaking 62% in 2007. The marketer of upscale