Social Media: The Final Stamp of Approval for Purchase Decisions
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Ecommerce
JCPenney Online Sales are Growing Faster than Amazon
Is JCPenney growing faster than Amazon.com? Not really. But based on its new sales reporting methodology, JCPenneys’ first-quarter online sales grew at a faster pace than Amazon’s. Here’s why.
Shutterfly’s Major Email Mistake
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.
Kiehl’s Uses Targeted Personalization to Lift Revenues
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
comScore: U.S. Ecommerce Spending Grows Nearly 12%
Desktop ecommerce accounted for 11.7% of consumers’ discretionary spending, the highest first quarter share on record. Of the additional $7.3 billion in mobile commerce, purchasing using smartphones accounted for 62% vs. 38% from tablets.
Vera Bradley Announces New Vice President of Ecommerce
Vera Bradley announced that Thomas R. Giacalone has been named vice president of ecommerce, according to a press release.
Millennials’ Behavior Is Good, Bad and Ugly for Retail
At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.
4 Ways to Keep Customers’ Shopping Carts Full through Checkout
Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.
5 Ways your Business has to Change to Integrate Beacons
Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.
Rue La La Announces the Launch Of DressingRoom
Highlighting particular looks or themes, Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses, to bring style to their closets and living rooms.