Personalization is Key to Snagging Valentine’s Day Shoppers

| Tim Parry

The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.

Shipping Promotions Major 2013 Holiday Focus

| Erin Lynch

A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.

SecureState Releases Black POS Malware Scanning Tool

| MCM Staff

SecureState, a management consulting firm specializing in information security, has developed a custom scanning tool that retailers can use to detect Black POS malware, and other similar strains. Black POS is the reported culprit behind recent retail data breaches, and is also known as KAPTOXA, a more advanced version of the original malware.

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Future of Retail Includes Digitalized Stores

| MCM Staff

The retail landscape of 2014 is more digital than ever before, and integrating store and online operations is a key focus for retailers as ecommerce capable solutions increasingly supplant traditional point-of-sale and mobile technologies.