Mobile Commerce Rises on Thanksgiving Day, but Pages Load Slower
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Ecommerce
Adobe: Thanksgiving Day Ecommerce Sales Break $1 Billion Barrier
Thanksgiving Day became a $1 billion ecommerce sales day. Actual sales came in at $1.062 billion, according to the Adobe analysis based on 180 million visits to more than 1,000 U.S. retail websites.
IBM: Thanksgiving Day Ecommerce Sales Up 19.7%
Thanksgiving Day ecommerce sales were up 19.7% over the same period in 2012, according to the online sales trends compiled for the IBM Digital Analytics Benchmark. Sales were moderate, and then boomed around the same time retailers opened their doors Thanksgiving night.
70% of Merchants Expect Zero Growth on Black Friday and Cyber Monday
A recent survey of nearly 1,000 merchants has found that Black Friday and Cyber Monday might not be a major success in terms of sales for some retailers. In fact, according to the survey from Newtek Business Services, 70% believe their sales on Black Friday and Cyber Monday will remain unchanged compared to 2012 sales.
comScore Forecasts 14% Growth in Holiday Desktop Ecommerce Spending
For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14% increase versus the corresponding days last year. comScore says that trend will continue through the end of the holiday season.
6 Data Points to Track This Holiday Season
It’s easy to fall into the trap of gathering all kinds of data because you don’t want to miss an opportunity. In fact, there are really just a handful of data points to keep an eye on this holiday season.
5 Ways Retailers can Make Christmas Shopping Sparkle
Launching a pre-Christmas sale is a sure-fire attention-grabber, however there are many other ways that retailers can stand out online and on the high street, fostering loyalty that will last into the New Year and beyond.
Sears and Kmart Make Cyber Monday a 3 Day Event
Sears and Kmart will make Cyber Monday 2013 seem to last forever… The Sears Holding-owned mass merchants will kick off Cyber Monday sales on Sunday, and run specials through Tuesday.
Why Are Retail Stores Open on Thanksgiving Day?
Like it or not, retail stores will open their doors on Thanksgiving Day (or Thanksgiving Night) so mobs of consumers can get great deals on flat panel televisions, iPads, toys, apparel and more. Here’s why bricks-and-mortar feels the need to compete with ecommerce.
How Ad Extensions Can Spice Up Your Marketing Experience
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.