Salesforce to Acquire ExactTarget for $2.5 Billion
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
Ecommerce
Going Green in the Warehouse
Going green is a major focus for many consumers and more and more are responding favorably to brands who are conscious about their carbon footprint. But going green isn’t just about selling eco-friendly products, according to this infographic from Storage Solutions, retailers can also look into running energy efficient warehouses which can reduce operational costs and increase customer engagement.
New Study Shows B2B Sellers Unprepared for Gen Y Buyers
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
7 Ways to Reduce Cart Abandonment
When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.
Americans Less Likely to Purchase Clothes Made in Bangladesh
A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.
New Online Coupon Strategies
With technology constantly changing, the way consumers find coupons online and the way they utilize creative ways to save money has changed too, according to this infographic by the Daily Infographic. The infographic shows how consumers can find coupons online through the use of email alerts, social media, mobile coupons and the use of live chat.
Social and Gamification in Retail: A Recipe for Tremendous Growth
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
10 Trends Changing the Course of Retail
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
The Changing Role of Website Testing
Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.
4 Ways to Fix the Mobile Shopping Experience
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.