Free Shipping Day Spurs Late-Season Online Spending Surge

| MCM staff

We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.

Busting the Top 5 Ecommerce Myths

| Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.

5 Gifts for Your Online Store

| MCM staff

During the holiday season, retailers want to offer the best service and the best products for their customers. But there is more you can do to ensure you have a happy consumer this year. In this video from Volusion, you will walk away with some great tips on enhancing your ecommerce site including the importance of data to launching a Pinterest page.

4 Ways to Keep Your Online Brand on the Nice List

| Eric Bosco

This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.

New Holiday Norms Motivate Merchants to Shift Strategies

| Ari Rosenstein

Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.