Opinion: Be Multichannel, Not A “Channel Trender”
As a direct marketing professional, I have noticed a trend during the past few years: Retailers and direct marketers routinely position themselves as multichannel merchants, but are they really?
Ecommerce
Why Ebags Is An Exceptional Ecommerce Site
Ebags.com is no stranger to Gold Award-winning entries
Great Ideas From GreatGardenPlants.com VP
GreatGardenPlants.com launched in late 2007, which in hindsight was not the best time to start up a business. Yet the company has been thriving ever since, thanks to plenty of online innovation
Pull The Trigger on Abandoned Cart Emails
You know you should probably be doing trigger emails if you
Express to Offer Customers Opportunity to Purchase Entire Product Catalog Via Facebook
The brand is thrilled to be able to offer customers the ability to shop and purchase the entire product catalog through a tab on its page. This is part of Express’ continuing effort to enable customers to browse and shop Express clothing wherever they are, while leveraging the power of its strong Facebook appeal which now includes over 837,000 friends.
Retailers Increasing Mobile And Social Efforts According To Shop.org-Forrester Survey
According to the State of Retailing Online, conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year.
How To Drop The “E” From Ecommerce
While online sales and profitability are certainly important, they may contribute far less to your organization
Online Advertising: The art of remarketing
22 Tips for Remarketing With Banner Ads
Monster Offers to Unveil Daily Deal Industry’s First End-to-End Mobile Banking Solution
Monster Offers announced its strategic vision to help local consumers find relevant daily deals, make those deals extremely easy-to-buy, and provide accurate and detailed data analytics to the Daily Deal industry.