E-mail Lists Are Not Overpriced
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
Ecommerce
Hallmark Halting Flowers and Gifts Direct Business
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
Live From NEMOA: Eastwood Gets Social With Customers
When it comes to social networking, Eastwood may have a head start.
Getting the Big Picture With Web Metrics
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
Video to Star on Doctors Foster and Smith Site
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Secrets to social media success
If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
Live From eTail: Six Steps to Improve Site Service
Palm Desert, CA