Deciphering Web Data

| MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display

Scrapbook.com Acquires Rival Site

| Jim Tierney

Now that it was acquired the Web-retail and catalog assets of Keeping Memories Alive (KMA), scrapbook accessories site Scrapbook.com finally has its hands on the Scrapbooks.com domain name and Website.

Making Screen Pops Pop

| Kathryn Jackson

Screen pops are basically any technology, including interactive voice response (IVR), automatic number identification (ANI), or computer telephony integration (CTI), that presents corresponding data