Who’s in Charge of Ecommerce Technology?
Brick-and-mortar retail companies are evolving into ecommerce technology companies by introducing new tools to interact with consumers or developing platforms to streamline internal operations.
Ecommerce
Holiday Selling Tips: Creating the One-On-One Experience
Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.
The EMV Shift Has Arrived: What Now?
The merchants who will be most affected by the country-wide switch to EMV cards will be card-not-present merchants. Here’s why.
Week In Review: REI Says No to Black Friday
Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.
Amazon Once Again Posts Profit in Q3
Amazon reported a third-quarter profit of $79 million on sales that rose 23% to $25.4 billion, making it three of the last four quarters in the black.
Deloitte Survey Reveals Major Disruptions This Holiday Season
Deloitte released its 30th annual holiday survey of consumer spending intentions and trends. The survey reveals major disruptions in holiday shopping traditions, largely due to digital engagement. See what this means for online retailers.
5 Tips for Online Selling Success This Holiday Season
To take full advantage of expected growth this holiday season, here are 5 tips for online selling success merchants can use to realize its full potential.
Why Online Retailers are Unprepared for Fraud this Holiday Season
A recent survey of top Internet retailers found that over one-third are unprepared for the 2015 holiday shopping season, while another study revealed that ecommerce and mobile fraud are on the rise.
Week in Review: Sears Goes Back to the Future
Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”
10 Critical Success Factors in the Age of the Customer in 2016
Forrester identified the top 10 critical success factors that will determine if companies thrive or fail in the age of the customer.