The message in 2015 for merchants is simple: if you haven’t developed an omnichannel strategy, develop one now. And if you have an omnichannel strategy in place, continue to refine … Continue Reading →
No longer can B2B merchants rely solely on an annual big-book catalog or offer a bland procurement portal up for customers to purchase from. The Gen Y buyer is also a B2C ecommerce shopper and wants those same experiences when shopping for their company. Download this executive summary to learn more.
This infographic on omnichannel engagement will give you a quick look at how other marketers are using data-driven consumer insights to drive revenue and deliver personalized and satisfying customer experiences.
Both B2B and B2C merchants are stepping up their site search in an effort to convert browsers into buyers. But if it’s not done right, 73% of consumers will abandon a site out of pure frustration.
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Multichannel Merchant’s Executive Summary on Fulfillment B2B and B2C merchants face big challenges as they try and keep up with the always-connected customer, and around-the-clock direct-to-customer activity has made the … Continue Reading →