Social Media in Japan: A Primer
Maintaining social media accounts for marketing and customer service is a “must-have” for businesses these days.
Global
Success, Growth Await Companies that Engage Emerging ‘Mobile-First’ Markets
Around the world, smartphone adoption is soaring, leaving traditional computers (and the conventional web) in the dust. According to data from StatCounter, global webpage views on desktop browsers have plummeted 13% in recent months
Cross-Border Merchants Win with Added Functionality, More Languages
With international business-to-consumer digital commerce set to reach $1 trillion by 2020, retailers must learn to master cross-border transactions to get their share of this enormous and complex market.
Pitney Bowes Borderfree Brings More American Brands to China
Borderfree, now a part of Pitney Bowes Inc., announced that it will bring more American fashions, sports apparel and lifestyle accessories to online shoppers in China.
iguama Partners with ChannelAdvisor to Drive Growth in Latin America
MIAMI, Nov. 4, 2015 /PRNewswire/ — Latin American cross-border shopping mall, iguama, today announced its strategic alliance with ChannelAdvisor (NYSE: ECOM), which will drive sales from U.S. retailers to iguama customers in Latin America. Today, many U.S. brands … Continue Reading →
Week in Review: Is Black Friday’s Demise Over Exaggerated?
Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.
More than One-Third of Chinese Online Shoppers Now Buying Cross-Border
Amidst a year of market-moving news coming out of China, no shortage of attention has been paid to its growing consumer class’ buying power as more enter the global online ecommerce market. PayPal and Ipsos released the findings of their second global cross-border commerce report, which investigated the online and cross-border shopping habits of more than 23,200 consumers in 29 countries, and reveals new opportunities for merchants to expand their international sales.
Canadian Shoppers Won’t Bring the U.S. a Boost on Black Friday or Cyber Monday
Canadian shoppers love a good deal, so much so over 1.2 million people are planning to call in sick to take advantage of sales and promotions being offered this Black Friday or Cyber Monday according to a new IPG Mediabrands study.
GiftBasketsOverseas.com Continues Breaking Chinese Language Barrier
International gift basket seller GiftBasketsOverseas.com announced the launch of its webpage in Chinese http://www.giftbaskets.com.cn, along with its mobile device counterpart http://m.giftbaskets.com.cn.
Survival Tips for Launching Localized Sites in Mobile-First Emerging Markets
Global customers are increasingly using mobile devices to research and buy. Launching localized mobile-first experiences in international markets is good business, but it’s not without its challenges. Here are a few to consider.