When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists
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How Many Web Buyers Will You Have for Next Year’s Catalog Circulation?
Web buyers represent an ever-increasing portion of a catalog
Ask the Fulfillment Doctor: Dashboard Dials
Imagine a series of dials in the corporate cockpit that reflect key indicators in customer service, sales tracking, and profitability. When tightly structured, these dials can give management an accurate and timely picture of the business
Critical issues and trends
At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one
Double the deals
Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last
Should You Buy Your Brand?
(Searchline) In a just and well-regulated world, buying your company
The Key to Holiday E-mail Success
During the holiday shopping rush, e-mail relevancy matters more than ever if you want to see increased Web sales.
Keeping Your Circulation Healthy
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
Top 10 E-commerce Tests for the Holiday Season
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
Juggling Web AND Phone Contacts
The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis