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7 Tips for Partnering with Mommy Bloggers
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
You may be Overspending on Paid Search
Paid search isn
Managing the ecommerce eco-verse
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
Last Minute Holiday Tips May Help You Stand Out
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant
How Steve Jobs Changed the Catalog and Ecommerce Industries
As the accolades pour in for Steve Jobs, who died yesterday after an epic battle with pancreatic cancer, it
How to Create a Blended Acquisition Strategy
Fact: Customers who engage with a marketer through multiple channels have higher response rates, increased average order values (AOVs) and better lifetime values
Sport Supply Group to Rebrand as BSN Sports
Business-to-business sports equipment merchant Sport Supply Group has combined its athletic catalog and field sales operations into one division called BSN Sports. The company will also change its corporate name to BSN Sports on Dec. 31.
Will Amazon Win CA Tax Referendum?
Amazon.com filed a petition earlier this month for a referendum with the California attorney general’s office, asking voters to overturn a new state law that there that requires online retailers to collect sales tax