PRC Decision Threatens Financial Viability of Mailers

| MCM Staff

The DMA joins the ANM, ACMA and MPA in filing an appeal at the U.S. Court of Appeals in Washington, seeking relief from the recent Postal Regulatory Commission decision to allow an exigent postal increase set to take effect on Jan. 26.

Testing Still Essential in Marketing

| MCM staff

Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?

The Benefits of Multichannel Prospecting

| Shari Altman

Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes

Gupta Resigns as InfoGroup CEO

| Tim Parry

Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.

Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup