The DMA joins the ANM, ACMA and MPA in filing an appeal at the U.S. Court of Appeals in Washington, seeking relief from the recent Postal Regulatory Commission decision to allow an exigent postal increase set to take effect on Jan. 26.
List conglomerate InfoGroup said today it will merge list firms Direct Media and Millard Group into a single entity called Direct Media Millard on July 1.
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing
Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes
Are you effectively using Interactive marketing to reach your customers, or are you just creeping them out? There
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year