How Ross-Simons Incorporates Web Buyers into Its Circulation Plan
During a circulation planning and analysis session at last week
Data & Analytics
Study: Planned E-Mail Growth Tactics Not Always the Best
Findings from Silverpop’s “2006 E-mail List Growth Survey” show that 15% of survey respondents are planning to append e-mail addresses to their customer lists, though only 4% of those who have tried the tactic support it.
Lists & Data Strategies: What’s New in List and Data Solutions
Evansville, IL-based multichannel e-marketing agency ConsumerBase said it has completed a provisional patent application for the process of matching online-captured data to offline data and packaging them as a single bundle. The yet-to-be-named process takes Internet click-stream data and overlays them onto ConsumerBase’s database of postal information.
ACCM Show Daily: B-to-bers Love Co-op Databases Too
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
Best, Worst Tactics for Growing E-mail Lists
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
Rappaport: List Brokers Need to Communicate Better, Offer More
List brokers need to play a more strategic role with their clients, and communicate that role better, if they want to survive in the ever-evolving field, ALC chairman/CEO Donn Rappaport said at his company’s annual For Brokers Only luncheon May 4 at New York’s Chelsea Piers.
Can You Believe Your Customer or Traditional Market Research?
One of the most common objectives of market research is to find the customers’ wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that will freeze your finger? What if standard market research uses a malfunctioning thermometer?
The Five Keys to Successful Enterprise Marketing Management
EMM can mean many things to many marketers, but it typically consists of strategic and marketing planning, financial management, marketing resource management, data integration, information storage, campaign management, customer analytics, Web analytics, personalization, interaction management, channel management, and marketing performance.
B-to-B Matchbacks: Address Level vs. Name Level
Matchbacks on business-to-business files are more complicated than on consumer files. If you title slug, the only way to match is at the address level. If you mail by name, the match rate is low because often the contact person has changed.
Consumer Data Protection: Are Your Partners Putting You at Risk?
Merchants are increasingly aware of the need to invest time, money, and resources in ensuring that customer data are secure. Pressure from federal and state governments, the payment card industry and