The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you
Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.
Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, apparel and accessories was the largest product category for sales last year, accounting for approximately $0.29 of every $1 spent on the Abacus B2C Alliance database.
Costa Mesa, CA-based Experian launched a suppression file designed specifically for the French market. Experian Paladin enables direct marketers to eliminate the costs associated with mailing to consumers at their old address. More than 9% percent of the French population moves every year, many of whom fail to notify the country
When it comes to managing the performance of your marketing programs, most marketers will tell you that they are content when the elements of their direct campaigns drop on schedule and within budget. The ultimate success of any direct program, however, is not simply a matter of operational efficiency. Rather, it
Direct Media announced last week that the Alzheimer
Most not-for-profit organizations balk at the idea, but putting their list on the rental market is but one more way to raise revenue. For Mercy Home for Boys and Girls,
In perhaps its most significant acquisition yet in the consumer list
marketplace, Omaha, NE-based InfoUSA acquired Peterborough,
NH-based Millard Group on Nov. 4.
The cost per 1,000 for consumer magazine subscriber files may be on the rise, according to Worldata