Sizing Up Fall Circ
Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall
Data & Analytics
Behold the Mini Catalog
Looking for a way to increase brand awareness and your customer file without breaking the bank? You might try a mini catalog.
List Ideas of Merit: Big Opportunities with “Small Markets”
D&B, InfoUSA, and NBD (Experian)
Abacus Indicator: 4Q Response Rates Down
According to the Abacus Indicator, a service of Broomfield, CO-based cooperate database services provider Abacus, the average house file response rate for the fourth quarter of 2004 was 3.62%. That
Before You Create a Seasonal Campaign, Answer These Questions
A multichannel, multiple-impression marketing approach
Seeking overseas lists
The world is getting smaller, thanks largely to the Internet. But for marketers that want to mail catalogs overseas, finding mailing lists remains daunting.
Footwear catalogers put their best file forward
No dramatic changes are afoot in the footwear market when it comes to the number of names available for rental or exchange. New York-based media brokerage
Prospecting Below Breakeven: Yea or Nay?
If every item you sell and every list you use produces results that are break-even or better, then you don
How to Find the Movers in Your Database
During the past 12 years I moved four times in Southern California, from Mission Viejo to Lake Forest to Long Beach to Laguna Niguel. My career also has taken me to new locales, from Santa Ana to Dana Point to Laguna Niguel and finally to Rancho Santa Margarita. Like millions of other Americans, I don
Refresh Your Old Strategies
“I like to ask my clients what they have tried in the past to try to reach a specific list segment,” says Bill Singleton, president of Algonquin, IL-based database-marketing consultancy … Continue Reading →