PRINT VERSIONING
Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel
Proof of the power of versioning: When Sara Lee Direct wanted to increase orders from the segment of its house file that had bought plus-size apparel
When the pickers in Foster & Gallagher’s Peoria, IL, distribution center appear to be hearing voices, it’s normal – not paranormal. Many of F&G’s pickers
Catalogers could find themselves paying 7%-8% more in postage by the end of next year. Rumors have been trickling out of U.S. Postal Service headquarters
Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According
Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the
Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating
Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We
Housewares and home decor cataloger/retailer Williams-Sonoma doesn’t break out sales of its five divisions: Pottery Barn, Gardener’s Eden, Chambers, Hold
In January, with the convening of the 106th Congress, Rep. John McHugh (R-NY) introduced a new version of his Postal Reform Act, now named the Postal
On March 5, the day that its assets were put on the block for bankruptcy liquidation, the upscale cataloger/retailer J. Peterman Co. finally found a buyer.