Channel Shifting: How to Optimize Your Marketing Investment
Channel shifting is an old concept which is re-emerging with the advent of new technologies consumers use to interact with brands. Here’s how to optimize your marketing investment.
Data & Analytics
3 Strategies for Loss Prevention Risk Management
Retailers are always looking for new ways to combat loss prevention. Here are three tips to help decrease your losses and increase profit.
Best Practices to Improve Site Search
Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.
Brooks Brothers Earns Ecommerce “Badge” of Success
By implementing Monetate
MCM Outlook 2012-13: Ecommerce adapts to online behaviors
Based on the results of the MCM Outlook 2012-13 Survey
6 Ways to Maximize Your Mobile Promotions
When brands launch a new SMS (Short Message Service) program, they typically implement an extensive 90-day promotional period to maximize exposure. After that period, promotions rely on a regular schedule that produces occasional spikes in awareness.
Here are six ways to maximize your new SMS program.
Publisher’s Note: The Social Media Honeymoon Is Over
Merchants believe social media is their next best hope, and they are moving rapidly to experiment.
5 Tips to Elevate Your Mobile Commerce Strategy
Even though a new research report has found that 41% of retailers possess a mobile initiative, many are still hesitant about rolling out a mobile commerce program. Here are 5 tips that can help retailers develop enterprise-wide mobile commerce plans and enhance existing strategies.
Providing Accurate Online Recommendations Post Mother’s Day
Unfortunately, these gift-giving