A Diamond Retailer Mines Online for Gold
How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.
Data & Analytics
Why Online Merchants Need to Measure Lifetime Value
LTV is all the purchases the online buyer has made during his lifetime plus the purchases he
Executive Roundtable: Agility, Speed, Realtime
Our roundtable participants were Chris Bradley, CEO of Cuddledown; Paal Gisholt, CEO of SmartPak; Guy van Rooyen, president of Donna Salyers Fabulous Furs; Susan Landay, president and CEO of Trainers Warehouse; Matt Glerum, president of TravelSmith Outfitters; Phyliss Mosca, president of Ulla Popken; Steve Voigt, CEO of King Arthur Flour Co.; Vicki Updike, president of Miles Kimball Co.; Margot Murphy Moore, CEO of 1-800-HOMEOPATHY; and Russ Gaitskill, president and CEO of Garnet Hill.
How to Increase Email Response Rates
Even though email marketing still the top driver for ecommerce, email messages can easily get lost amid the inbox clutter. So we asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
FreshAddress Launches SafeToSend Email Deliverability Solution
The service helps companies and organizations improve email deliverability rates, dramatically reduce blacklisting and blocking issues, and drive revenues. It is available via either real-time cloud-based API or batch processing, depending on client needs.
Statlistics Forms “Strategic Alliance” with L.I.S.T.
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
Using Business Intelligence to Make Data Agile
It has never been easy getting reporting and analysis tools into multichannel environments that satisfy all the potential users. Some of this is a data issue, some of it reflects varying users
R.R. Donnelley Acquires Equity Stake in CoffeeTable
CoffeeTable offers a discovery-based tablet shopping experience for consumers to browse and shop across multiple retailers and provides a comprehensive set of data analytics to help drive retailers’ multichannel marketing strategies.
Merchants Turn to Responsive Design
If you rebuild your site using responsive design techniques, all you need is a single template and a separate cascading stylesheet per device type.
Planning a Tablet Commerce Strategy
When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.