Social Influence Marketing: The New Way to Win Customers
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions
Data & Analytics
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub
Timing is Everything: Schedule Mail Based on Channel Strength
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI
Live From The ACMA Forum: “Do Not Mail” a Hot Potato
Washington–Nobody in the catalog industry wants to see Do-Not-Mail legislation passed.
Sportsman’s Guide Lures Customers With New Site
The Sportsman’s Guide has launched BoatingSavings.com to help build a targeted list of fishing and marine enthusiasts
Finder Numbers Help Trace Sources
Finder numbers are unique IDs that can be applied to prospects or house names and act like specific account numbers. Learn how they can help you trace your unsourced orders
One-to-One Requires a Unified Data View
Automated one-to-one campaigns can get the right message to your target. But more than half the time, marketers aren’t hitting the mark. Find out how to manipulate your data and make your campaign a winner
How Postcards Drive Response
Looking for a hot new medium? Try postcards. They offer many of the same benefits as direct mail and e-mail. And they