Now or Never
It’s time to fess up to your dirty little secret that you don’t calculate lifetime value. Embarrassing, isn’t it? But you’re not alone. Some merchants
Data & Analytics
November catalog mailings up 2%
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service
ALC Acquires MKTG Services List Management Group
(Direct Newsline) ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
Gupta Takes Another Chance at Super Bowl Ads
InfoUSA chairman Vin Gupta said the Super Bowl experience was a good one for his SalesGenie.com division. So good that he will again invest the reported $2.6 million for another 30-second spot on Feb. 3.
The Power of Predictive Modeling
Predictive modeling can help you build customer lift and retention. How? Through the data insights it provides.
How to Follow Up with Gift Recipients
Now that the holiday rush has passed, you may have a little time to plan how to best contact all of those new names you have on your house file. One group that sometimes gets overlooked: the giftees (or ship-to
Direct Media is Acquired…Again
(Direct Newsline) Direct Media, the largest list management-brokerage firm in the business, has been acquired by InfoUSA, following Walter Karl, Edith Roman, Rubin Response, Millard, Mokrynskidirect, American Church Lists and Jami. The deal is expected to close on Jan. 31.
Potential Data Breech for J.C. Penney
Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
Robbing from the Rich
Money is tight for middle-income consumers. Can you rob the rich
to make up for that shortfall from the poor?
Should Catalogers Mail on Super Tuesday?
It’s never too early for catalogers to think about Election Day.
Mailers have usually have not done well when they