The Hot New Medium: Postcards
Forget e-mail. Forget the Web. It
Data & Analytics
Testing for Profit Fatigue
How many times should you mail your buyer file? Here
Listing forward
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
Reform a reality for next rate hike
It’s official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied
LISTINGS
New lists National Arbor Day Foundation Give-a-Tree Donors This list of greeting-card buyers had trees planted in national forests in honor of card recipients.
15 Tips to Combat Parcel Rate Increases
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
Kurtz to be Honored by HVDMA
Brian Kurtz, Boardroom