Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.
List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc.
Getting a handle on important Web metrics can help improve site performance. For this special report from Multichannel Merchant, we spoke with several experts to find out what’s behind the Website numbers so you can improve them–or at least halt a downward slide. Our pros provide insight on which numbers are important, how to track problems, and ways to figure out what’s causing changes. Understanding what’s behind the numbers can ultimately help you reduce abandonment and boost conversion rates.
List firm Mal Dunn Associates has filed for Chapter 11 bankruptcy protection.
Jim Coogan thinks great strides are being made by merchants to become truly multichannel. Still, marketers could be doing a better job using catalogs and Web strategies to drive business.
How big a brand is co-op database Abacus? Big enough that parent firm Epsilon, which acquired Abacus in December, is rebranding most of its data products and services under the Abacus name.
Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Here are a few tips on making sure yours is still golden in the eyes of ISPs.
Sometimes making sure that you
Are transpromotional documents the future of direct mail?