While the U.S. Postal Service Board of Governors (BOG) considers the 700-page rate case recommendation from the Postal Regulatory Commission (PRC), the Arlington, VA-based Mailers Council is asking
The U.S. Postal Service Board of Governors (BOG) won’t vote this week on the
Postal Regulatory Commission’s recommendations regarding the pending rate
case,
Data never dies; customer records and angry blogs alike will exist on some medium somewhere for a long time. But customer data does age beyond usefulness very quickly. I was involved in an attempt to recover a form of intellectual property recently, a defunct business
Integrated Direct Marketing (IDM), a Reston, VA-based data analytic provider, and Chicago-based direct marketing consultancy Wheaton Group announced a partnership to offer data mining services to IDM clients.
We recently set out to quantify the impact on one of our client
How much does it cost to acquire a new customer? Whether it’s $5 or $500, expanding your relationship with an existing customer is always more profitable than acquiring a new one (although maybe not as exciting as running a sexy TV campaign or whatever you do to attract business).
Industry associations are urging their members to fax the U.S. Postal Service
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based