Cuddling Up to Comailing
Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater
Data & Analytics
Waking the dormant
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
Multichannel Campaigns: Making Your Data Meaningful
To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
Targeting Your B2B Lead Generation
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:
Brookstone’s Picks Co-ops Over List Rentals
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
‘Tis The Season to Lock Out Customer Data Breaches
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
Getting Out of the Phone Loop
In a marketplace with so many choices, it is essential for you to do everything possible to make it easy for your customers to do business with you. Any difficulty or obstacle that hinders or frustrates them may make them run away from you without you ever having a chance to
Maximizing Profitability: How Frequently Should You Mail Your Buyer File?
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
New Product Roundup
New Products in marketing software and services
Drive Traffic to Your Brand, Not a Channel
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn