Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
San Francisco
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
Many managers don
Prospecting results are traditionally reviewed based on the total performance of sales per book for each list, and subsequent mailing decisions are based on these results. In actuality, you should conduct further analysis to determine the true strength of each particular list and whether it makes sense to rent that list going forward.
I’ve found that companies often remove people from their databases far too soon–especially considering the potential lifetime value of the prospect and his company.
The large volume of mail processed by the U.S. Postal Service between Thanksgiving and Christmas can provide challenges to both catalogers and mail carriers. In anticipation of the holiday rush, you should allow ample time to employ sophisticated list cleansing strategies so that you can be sure your mailings reach all of your customers and prospects.
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
You’ve probably heard that the U.S. Postal Service has filed to raise rates again in May 2007. But the proposed rates follow a more complex pricing structure than the flat 5.4% increase implemented last January. For the first time, the rate structure will rely on shape, as well as weight.