Flight Simulators for Contact Centers
Recently I asked several contact center managers, “How prepared are your agents to handle the job immediately following initial training?
Data & Analytics
Teramedia VP Schineller Dies
Marissa Schineller, vice president of list management for Orlando, FL-based list firm Teramedia, died unexpectedly on Saturday.
Abacus: Traditional Mail Order Still Rules
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
Calculating the Impact of Advanced Data Hygiene
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
Investing the Right Amount in Prospecting
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
The Future of Insert Marketing, Part 2
Some thoughts and reflections on insert marketing
Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
Mailers Council Delivers Message to Congress
In a letter sent to every member of the House of Representatives and the Senate, the Arlington, VA-based Mailers Council has asked Congress to oppose any legislation that would prevent the U.S. Postal Service from closing outdated and inefficient mail-processing facilities
How Much to Budget for Database Marketing vs. Lead Generation
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
Get to the Source of Your Online Leads
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from