Social and Gamification in Retail: A Recipe for Tremendous Growth
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
Marketing
10 Trends Changing the Course of Retail
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
4 Ways to Fix the Mobile Shopping Experience
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
Same-day Delivery Means a Focus on Brick-and-Mortar
When it comes to getting into the realm of same-day shipping it’s not about building a warehouse in every state or waiting to see what Amazon does. According to Shutl CEO and founder Tom Allason, it’s all about focusing on your brick-and-mortar store.
Google Revamping Shopping Experience through Analytics
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
Meeting Consumer’s Email Expectations
Recent studies have found that 90% of online consumers subscribe to a brand via email, according to an article on ExactTarget.com. There are four types of email content, consumers are expecting today.
Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site
A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.
Gain Brand Loyalty through Social Media
Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.
Corporate Buyers Expect Online Spending to Increase
Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
Social Sharing Drives Sales
The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.