Use Site Search to Improve the Mobile Experience
Site search can play a lead role in creating a satisfying experience for the mobile shopper, here are some tips to help you create a search experience that enhances your mobile storefront.
Marketing
How to Snag the Mobile Shopper
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
Key Tools to Target Audience Data Analysis
In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.
Sherpa Brands Take Consumers to New Heights
According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls “Sherpa Brands.”
Designing Your Site for the Mobile Customer
Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several … Continue Reading →
Century 21 Announces Eric Daman As Brand Ambassador
Century 21 Department Store announces that Emmy award winning costume designer and celebrity stylist Eric Daman has joined the brand as an ambassador and spokesperson for the summer season.
Customers Want Convenience on Their Terms, Not Yours
Convenience is continuing as a key driver in loyalty for most customers. With busier schedules and comfort with ecommerce, customers are choosing those brands who provide convenience in the way … Continue Reading →
3 Tips to Spring Clean Your Ecommerce Strategy
Spring is the perfect time of year for small-to-medium size multichannel merchants to identify new ways to streamline their business operations and improve go-to-market programs. A good spring cleaning is … Continue Reading →
USPS Looking into Possible Postage Increase
The United States Postal Service will soon “look into” raising the postage rate for various types of mail commonly used by consumers and businesses that mail periodicals, magazines, newspapers and marketing material.
Solutions to Prevent Rising Postage Costs for Catalogers
There are solutions catalogers can do to safeguard their catalog from rising postage costs. In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics … Continue Reading →