USPS Makes Innovative Changes
It’s all about innovation for the U.S. Postal Service. The key areas of innovating are centered on how they can market their products and services.
Marketing
Using Social Media as a Customer Service Tool
brand followers are not just about using social media to gain coupons or deals from retailers, it’s the place to be heard. This infographic touches on the many ways retailers can use social media for customer service and how that can turn your company from “good” to “great.”
Mobile Marketing Set to Hit $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Consumers Want Customized In-Store Experience Over Online Shopping
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.
How Mobile is Being Used In Store
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
Survey Finds Catalog Mailers Prefer Monday Delivery
The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.
Target Unveils Cartwheel on Facebook
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
5 Ways to Make Your B2B Social Media Posts Stand Out
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
The Power of SMS Marketing
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
Reaching the Customer through Personalization
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.