Marketing
More Merchants Report Soft December Finish
This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.
Is Social Media a Corporate Reputation Blind Spot?
When it analyzed its Digital Readiness Survey in December, Zeno Group found stark differences between B2C and B2B companies, as well as large and small firms, in both CEO attitudes toward social media and in the company’s ability to respond to an online challenge. This infographic breaks down what Zeno found.
Mobile Ads on Facebook Carry a 70% Price Premium Over Desktop Ads
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
Will Price-match Promise Help Boost Target?
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
Killough Out as Delia’s CEO
Delia’s CEO Walter Killough has agreed to step down on April 1, four months before his contract is set to expire. The company has begun a search for a new CEO, and Killough may agree to continue to serve as CEO of Delia’s for a limited period of time after April 1, according to a press release.
6 Contingency Planning Lessons Learned from Superstorm Sandy
Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.