Marketing
Dooney & Bourke Expands Global Online Shopping with Pitney Bowes
High-end leather goods retailer, Dooney & Bourke, is anticipating a boost in sales and a better shipping service for international shoppers through the use of a new Pitney Bowes ecommerce software. The retailer expects that the new program will take the guessing game out of international shipping costs for consumers.
How to Make the Most Out of B2B Prospecting Calls
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
NRF Says Return Fraud Could Cost Retailers $2.9 Billion This Holiday Season
The National Retail Federation is estimating that billions of dollars will be lost this year by merchants dealing with return fraud. Although nearly $3 billion will be lost over the holidays, the NRF is reporting that several merchants return policies will remain unchanged this holiday.
3 Ways to Merchandise via Site Search
Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.
Putting Customer Lifetime Value to Work for Your Company
Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.
Improve Conversions by Enhancing Product Videos
When it comes to product videos, it cannot be a
5 Tips to Turn Showrooming Consumers into In-store Customers
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Small Business Saturday Not Big for Ecommerce
According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.
How 1-800-Flowers Creates a Unique Mobile Experience
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.