How to Improve B2B Content Marketing
B2B merchants are spending more money and time on content marketing. Find out what this new research shows for B2B companies and their efforts to improve content marketing.
Marketing
Google’s Paid Clicks Rise, Average CPC Drops
The number of paid clicks is way up, but the cost-per-click is down, according to the third-quarter financial report released last week by Google. Why has the cost-per-click dropped, and what does this mean for merchants as the fourth-quarter kicks into high gear? Here’s what three industry experts told Multichannel Merchant.
7 Tips to Compete Against Amazon this Holiday Season
Competing against Amazon is a tall order any time of year, but especially during the crush of the all-important holiday season. Here are seven tips for merchants to better compete against Amazon this holiday season.
5 Tips for Holiday Remarketing Success
By honoring your customers
How to Determine Your Customers Want Live Chat
To help you decide whether you should invest time and money in exploring the benefits of live chat, Userlike has researched for what type of websites live chat is most beneficial. To do this, Userlike has conducted a questionnaire among 100 ecommerce websites that use live chat.
How to Keep Control of your Brand Online
With 167 million Americans spending $226 billion online this year
Google Shopping Pay-per-click is Here
Google announced months back they were going to switch the currently free shopping results into a pay per click (PPC) model effective Oct 17. Now that the date has passed, it is perfect time to double check that your account has been configured correctly and that you are not going to suddenly lose a significant source of conversions.
Video: Focus On Your Supply Chain Costs
Did you know that 20% of all SKUs lose money? Because supply chain costs are factored on average instead of by item
6 Social Media Tips for B2B Merchants
Social media may be relatively new, especially to the B2B world, but its impact has been incredibly significant in recent years. Here are six things B2B merchants that are looking to get started with social media (or are looking to grow your social media presence) can do.
The Social Behavior of B2B Customers
When it comes to the social media patterns of business-to-business customers, it’s hard to understand who is using what and why. Take a look at this infographic from the eCreative Internet Marketing Blog to get a better insight on you customers social behavior.