Marketing

USPS to Test Same-Day Delivery in San Francisco

| Jim Tierney

The U.S. Postal Service doesn’t want to be left out in the cold when it comes to same-day delivery. The USPS plans to test the waters of same-day delivery service when it launches a one-year market test next month in San Francisco.

Video Tips: Preparing for the Holiday Shopping Season

| Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

5 Tactical Holiday SEO Tips You Can Act On Today

| Amanda Massello

While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum

Postal Rates Up 2.57% in 2013

| Jim Tierney

Postal rates for standard mail flats will increase 2.57% effective Jan. 27, 2013, pending approval from the Postal Regulatory Commission.

What Makes a Perfect B-to-B Blog Post

| Erin Lynch

Besides creating interesting, relevant and timely content on their site, business-to-business bloggers need to pay special attention to this infographic from Eloquoa which points out some of the main mechanics that go into creating that perfect b-to-b blog post.

4 Tips for Effective Mobile SEO

| Erin Lynch

Mobile thinking and social media are just some of the things you need to be thinking about when looking into effective mobile SEO strategies, according to a presentation at the Search Marketing Expo East event in New York City by Adam Riff, SVP of digital strategy with MediaWhiz.

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