Online Sales Tax Will Create Ecommerce Chaos
Steve DelBianco, executive director of NetChoice, said there is “big momentum” for federal legislation that would allow states to require online retailers to collect sales tax
Marketing
Case Study: How L.L. Bean Created a Free Shipping Buzz
In March 2011, L.L. Bean created buzz among consumers and the retail industry by rolling out its Free Shipping campaign. Last month, L. L. Bean creative director and managing editor Jenna Klein Jonsson (center) discussed the promotion during the National Etailing and Mailing Organization of America directXchange Conference. Seated L-R: Ellen Shannon (Multichannel Merchant), David Kravetz (Fairytale Brownies), Jonsson, Brad Wolansky (Yankee Candle) and Tim Parry (Multichannel Merchant).
More Ways to Manage the Complexity of Site Search
In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
How to Maintain Healthy Multichannel Inventory Management
As more merchants are listing products in multiple marketplaces like eBay or Amazon to reach potential buyers, they aren
How B-to-B Marketers Build Online Business
Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.
Holiday Tips from Multichannel Merchant Readers
In August, we asked our readers to give us their top tips for the holiday season. These are the top-3 responses.
Key Metrics for Product Selection
Use this checklist to measure at both the category and total event levels.
Photography Best Practices for Online and Print
Today, digital photography has revolutionized everything about how images are shot, stored and used. Here are some of the things that will make working with digital photography easier to understand.
Better Photography Will Improve Your Sales Results
With the advent of broadband connections and much more sophisticated websites, user expectations regarding photos are now much higher