Silver: Cole-Parmer Product Launch
Cole-Parmer
Marketing
Silver: ePromos Promotional Products
B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC
Silver: EA SPORTS, Madden NFL 13
The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
Bronze: New Pig PIG Grippy Mat
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across.
Bronze: pc/nametag Spring 2012
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
Bronze: L.L. Bean, Free Shipping
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
Bronze: Ulla Popken, Summer 2012
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels.
Crosschannel Case Study: Black Box Network Services
Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.
Crosschannel Case Study: pc/nametag
The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
The Shelf Life of Viral Videos Explained
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how … Continue Reading →